Monday 6 July 2015

Xavier Institute for Communications: Public Relations and Corporate Communications (PRCC)

Public Relations and Corporate Communication

Xavier Institute of Communication offers Post Graduate Diploma in Public Relations and Corporate Communication in full time mode.

  • 35 years and below AND 
  • Completed Graduation in any university stream or appearing for last semester of graduation

  • If you satisfy the above eligibility criteria, then you may apply for Online Entrance Test (OET). Successful candidates of OET, qualify for Personal Video/Live Interview.

Online Entrance Test (OET):
  • 90 minute exam conducted online
  • 150 marks total
  • Two Sections: Objective and Subjective sections
    • Objective Section - 100 marks for 60 minutes; accesses your Language Skills, Knowledge of Media, Logical ability and General Knowledge
    • Subjective Section - 100 marks for 30 minutes; 3 questions which could be related to media  to assess creativity, social values, writing skills.

Syllabus for PG Diploma in Public Relations and Corporate Communication:
  • Core Skills for PR:
    • PR Concepts, Structures & Practice
    • The PR Campaign / Strategic PR
    • Effective Writing for PR
    • PR & Media Relations
    • Client servicing
    • Corporate Communication Concepts
    • Corporate Communication Practice
    • News Reporting
    • Research and Research Writing
    • Measurement of PR Objectives/Campaigns
  • Foundation based Skills for PR:
    • The Making of a PR professional
    • Management Studies
    • The Mass Media Industry
    • Effective Business Communication
    • Integrated Communication
    • Corporate Branding
    • PR Industry Practice and Application
    • Event Management
    • Event Planning and Execution in PR
    • Computer Skills for Media and Communication
    • New Media & Practice
    • New media Case-Studies
    • PR Case Studies: Research, Analysis and Solutions
    • Crisis Communication
    • Public Affairs Practice
  • Value added Skills for PR:
    • Relationship Management
    • PR Law & Media
    • Audio Visual Communication Production
    • Public Speaking & Presentation Skills for PR Professionals
    • Professional Etiquette & Standards for PR Professionals
    • Soft Skills required for PR Professionals
  • Industry Project Practice: Held in Nov/Dec

For more information, visit

Best Regards,
Farzad Minoo Damania
Career Counsellor & Trainer 
Founder - Career Nurturer
Mob: 9833971773

Career Nurturer: Career Counselling, Career Counselling in Mumbai, Career Counsellor, Career Counsellor in Mumbai, Career Counselling Centres in Mumbai, Aptitude Test Centres in Mumbai, Career Guidance, Career Planning, Aptitude Testing in Mumbai, Career Advice, Career Opportunities, Education Counselling, Education Consultants, Best Career Counsellor in Mumbai, Best Career Counsellor in Navi Mumbai, Best Career Counsellor in Thane

Disclaimer: All data and information provided on this site is for informational purposes only. and makes no representations as to accuracy, completeness, currentness, suitability, or validity of any information on this site and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use.

Contact Form


Email *

Message *