Monday 26 March 2012

Bachelors of Mass Media - BMM

Bachelors Of Mass Media (BMM) - Mumbai University
This is a course introduced from the academic year 2000-2001, by the University of Mumbai. It has been designed to provide students with a firm grounding in communication skills. It aims to develop an ability for critical thinking and creativity and to give the students an opportunity to combine the theoretical curriculum with practical applications, through detailed research, lucid writing skills, oral presentation skills and a mastery of various mass communications media in our global information age. This course provides a starting point for students interested in pursuing a career mass media.
A candidate, for being eligible for admission to the B.M.M. degree course shall have passed XII std. Examination conducted by the Maharashtra State Board of Higher Secondary Education or any examination recognized as equivalent thereto at one and the same sitting. Students who have passed the H.S.C. examination in Arts, Science or Commerce, are eligible to apply for this course.

BMM Course Syllabus (Mumbai University):

There are 6 papers under each Semester and in the third year students can choose their area of specialization i.e. Advertising or Journalism. Each of these elective streams will have 6 papers respectively.

Semester I
- Introduction to Sociology
- Effective Communication Skills -I
- Fundamentals of Mass Communications
- Introduction to Computers
- Landmark Events in 20th Century History of World, India & Maharashtra
- Introduction to Economics

Semester II
- Political Concepts and Indian Political System
- Effective Communication Skills - II
- Principles of Management & Marketing
- Introduction to Psychology
- Translation Skills
- Introduction to English Literature

Semester III
- Introduction to Public Relations
- Introduction to Media Studies
- Culture Studies
- Understanding Cinema
- Advanced Computers
- Introduction to Creative Writing

Semester IV
- Photography and Print Production
- Introduction to Advertising
- Introduction to Journalism
- Radio and Television
- Mass Media Research
- Organisational Behaviour

Semester V (Advertising)
- Advertising in Contemporary Society
- Copywriting
- Advertising Design (Project Paper)
- Consumer Behaviour
- Media Planning and Buying
- Brand Building

Semester V (Journalism)
- Reporting
- Editing
- Feature and Opinion
- Journalism and Public Opinion
- Indian Regional Journalism
- Newspaper & Magazine Making(Project Paper

Semester VI (Advertising)
- Contemporary Issues
- Advertising & Marketing Research
- Legal Environment & Advertising Ethics
- Financial Management for Marketing & Advertising
- Agency Management
- Principles and Practise of Direct Marketing

Semester VI (Journalism)
- Contemporary Issues
- Press Law and Ethics
- Broadcast Journalism
- Business and Magazine Journalism
- Internet and Issues in the Global Media
- News Media Management 

Few Colleges offering BMM in Mumbai
- St Xavier’s College (Autonomous university, has Entrance test for admission)

- Jai Hind College
- Kishinchand Chellaram College
- Lala Lajpat Rai College
- KJ Somaiya College Of Arts And Commerce
- Sophia Women's College
- Ramnarain Ruia College
- Guru Nanak Khalsa College of Arts, Science and Commerce
- Kirti M Doongursee College Of Ars, Science And Commerce
- RD National College
- SK Somaiya Vidyavihar's College Of Arts Science And Commerce College
- Vivekanand Education Society's College of Arts, Science and Commerce
- Wilson College
- Rizvi College Of Arts, Science And Commerce College
- Shri Bhausaheb Vartak Arts, Science & Commerce College
- Siddharth College Of Arts, Science and Commerce

Farzad Damania

Career Counsellor

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