Wednesday 18 March 2015

Career in Visual Merchandising in India - Article by Farzad Minoo Damania (Career Counsellor)

Farzad Minoo Damania (Career Counsellor and Founder - Career Nurturer) talks about making a career in field of visual merchandising in India.

Mr. Farzad Minoo Damania provides Aptitude Tests for Career Guidance and Career Counselling for students from class 9th up to graduates in Mumbai, Navi Mumbai and Thane areas.

The newspaper article was published in Afternoon DC Newspaper on 18th March 2015, on the topic: “Visual Merchandising – Career for the creative minds!”

Article Title: “Visual Merchandising – Career for the creative minds!”
Article Date: 18th March, 2015
Article on: Afternoon DC Newspaper
Article Author: Farzad Minoo Damania (Career Counsellor & Trainer in Mumbai)

Career in Visual Merchandising
Career in Visual Merchandising in India

Here is the article transcript:

We all love to shop in malls and retail stores during weekends and during festivals such as Diwali, Christmas, New Year and wedding seasons. While shopping, you will come across wonderful attention seeking outdoor and indoor props, window displays and mannequins. Do you know who works behind these aesthetic displays? This is the job of a visual merchandiser.

Visual merchandising has become an important and integral part of fashion and retail business. Farzad Minoo Damania, Career Counsellor at Career Nurturer, provides a detailed insight into the upcoming and creative field of visual merchandising.

What is your job role?
As a Visual merchandiser you will have to creatively present and display products and services to prospective customers in order to enhance sales. You will be creating window and in-store displays of products for retail shops and departmental stores. Your work will include conducting research on current and future trends in lifestyle and design; and thus implement new designs, props, accessories and techniques for improving store sales. Since you are involved in the overall design and implementation, your job will also involved physical activity in form of assembling and dismantling props and mannequins. You could also be responsible for imparting training to store employees on presentation and sales skills, how to think commercially and achieve maximum sales and profitability. Thus your aim as a visual merchandiser will be to compel the potential customer at your store to stop, look, and finally buy your products.

What to study?
After 10+2 you may consider doing a Bachelor degree program in fashion design or fashion technology wherein many institutes offering this course incorporate concepts of visual merchandising and retail management in their curriculum. Few of the courses that you may consider are: Bachelor of Design in Fashion Communication by National Institute of Fashion Technology (NIFT), Bachelor of Design in Retail and Fashion Merchandise by Footwear Design and Development Institute (FDDI), PG Diploma in Fashion Business – Merchandising and Lifestyle Retail by Pearl Academy, MBA in Fashion Merchandising and Retail Management by Vogue Institute of Fashion Technology, and Diploma in Visual Merchandising by JD Institute of Fashion Technology.  

Do you have it in you?
You should possess a flair for creativity, visual eye for minute details, instinctive feel for interior decor, design, colour, lighting and strong spatial aptitude. You have to be a self-motivator and should be able to concentrate and work creatively in a fast-paced environment with tight deadlines. Having good technical drawing skills with knowledge of computer-aided design software is always beneficial. Strong communication and motivational skills to strategize sales targets with store managers and business heads is also an important trait.

Where are the job avenues?
Shopping malls, retail outlets, exhibitions, theme-based parties, hotel lobbies, weddings, boutiques, jewellery stores, and online shopping portals – are some of the avenues of work for visual merchandisers. The demand for visual merchandisers is on the rise in India, as retailers are understanding the importance and significance of visual merchandising as one of the most necessary tools to garner customer attention, more footfalls, and thus more revenues and profits.

How much will you earn?
As a fresher, you could begin as a Visual Merchandising Associate with salary of around Rs. 15,000 to Rs. 25,000 per month. With experience and more responsibilities, you could reach to levels of Visual Merchandising Manager or Director and earn around Rs. 30,000 to Rs. 50,000 per month. Later you could work as a Visual Merchandising Consultant to earn higher income.

About the author: Farzad Minoo Damania is a career counsellor at Career Nurturer

For career counselling, aptitude tests and career guidance; contact Career Nurturer on 9833971773 or visit

Best Regards,
Farzad Minoo Damania
Career Counsellor, Psychotherapist & Trainer 
Founder - Career Nurturer
Mob: 9833971773

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